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SEO Best Practices

Search Engine Optimization is an on-going process that is ever-evolving!

Creating an SEO strategy helps gain more organic traffic to your website through external links.

The key to SEO is consistency.

We have listed out some great recommendations on how to optimize your website & grow your business:

On-Page SEO

The first step to take in your SEO strategy is making sure that your website content is optimized. This includes optimizing all areas on/within your website. Including keywords, title tags, meta descriptions, alt codes, favicon, social image, internal linking and more! On-Page SEO is a service that we offer at High Tides Digital Marketing - Get a free price quote tailored to your business website here.

Google Search Console

Google Search Console is a free tool created by Google, previously known as Google Webmaster Tools. Features include information on search appearance, search traffic, technical status updates, crawl data and additional educational resources. Why else should you use it?

  • To track the progress of content marketing efforts

  • To track your website’s SEO performance

  • To gain info about your site’s mobile usability

  • Google Analytics integration

  • Site crawling, so Google can find and index your site

Google Business Profile

It's FREE! Create your profile at no cost, and manage your business from Google Search and Maps to start reaching more customers. List all contact information including phone number, address, link to email/websites. Owners can post hours of operation, updates, list your products and services, accept online orders, and more. To make your business stand out, there is an areas for customer reviews. Google reviews provide useful information and help your business stand out. Encourage your customers to spread the word about your business through a review/photo/video. Reviews can help your business profile rank higher when search results are listed out.


Delivering newsletters through email is one of the best ways to build a strong relationship with your members and customers. Adding a subscription form to your site for users to enter their email address is a great way to create an email list. Newsletters are better suited to educating and entertaining your subscribers than they are for making a sale. Receiving a newsletter should feel like getting an update from an interesting and helpful friend rather than a hard sell from a pushy salesperson. That’s not to say that you should only use newsletters to keep in touch with your subscribers. Ideally, your newsletter will motivate your readers to take some form of action, such as:

  • Read your latest blog post

  • Sign up for an upcoming event

  • Check out a new case study

  • Take part in a prize draw or giveaway

  • Buy something from your online store

Link Building

Link building is simply the process of building hyperlinks from other websites back to your own. Search engines crawl the links between the individual pages on your website and the links between entire websites to determine what counts as a good link. A link to your site sends a signal to Google that your website is a quality resource on the subject, worthy of a citation. Sites with more backlinks tend to earn higher rankings from Google.

Social Media

Social Media has become a great advertising platform for all businesses. Your shares across social media sites have no place in SEO rankings. Still, when more people share your content throughout social media, it generates social signals that indicate your posts are useful to your target market. When you create and publish quality materials that connect with your target readers, they become advocates. Why? Because you offer them something of value. It means that your audience will read and share the articles with their friends and followers. Their followers will do the same, and the circle continues. Keep in mind that content writing/creation is a fantastic way to attract more eyes to your site. Content can be in any format, as long as it engages your audience (blog posts, videos, podcasts).

Thank you so much for taking the time to read our recommendations on how to keep up with your SEO strategy plan. We truly hope you find this helpful.

-High Tides

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