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Getting found on Google
Search Engine Optimization, also known as SEO, is a set of practices that help your website gain more visibility on search engine results. As 71 % of traffic only view the first page of results on Google. Google is by far the most widely used search engine and its the best/largest marketspace out there. There are many factors when we look at SEO, going beyond just optimizing for search terms or keyword phrases that people use. There are three main key areas of SEO which include on-page SEO, off-page SEO and technical SEO.
On-page SEO
Optimizing elements of a page or a group of pages throughout the site as a whole. This includes areas such as content, keywords and meta data. Creating unique and quality content is crucial for optimization. Within the content must include 'focus keywords' which are placed throughout and making sure they fit naturally. The content needs to be well organized and easy to locate, using subdirectories. The content must be unique and must add value or include new information as well as videos, images and download links. Relevance is another factor when it comes to content as these platforms will rank a site higher when there is more relevance. By creating and publishing relevant content that focuses on topics related to your business, you have a chance to reach out to your target audience via search engines. Keywords (also known as “keywords” or “key phrases”) are terms added to content to improve rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on density and relevance. Meta Data lives and works behind the scenes on a site. Including areas such as title tags, URL, meta keyword tags, ALT text codes, descriptions, heading tags and CTA's.
Off-page SEO
This type of SEO performs from sources other than your site itself. This includes building links to and from your site and also increase brand/visibility through social media. Incoming quality links to your site is an important factor of good ranking. It is important to remember to never buy links to your site as this can be seen as spam and could potential result in penalty. Main factors when taking a look at your links include the amount your site has, quality of the link, content relevance and placement. As there is no direct evidence that social media can help or hinder your site, it can increase overall brand visibility and reputation. There are a couple of different platforms out there that do have great SEO benefits including Pinterest and Twitter.
Technical SEO
The process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and structural foundation. This is on the backend of things within a site including areas such as sitemaps and error codes.
Importance of SEO
1. Boosts Traffic
2. Leads to More Customers
3. Builds Trust and Credibility
4. More User-Friendly Site
5. Increase Brand Value
Ready to Get SEO Help?
Okay, so now you have read this post because you are more interested in taking your site to the next level with SEO. This are the first steps to increase your brand and promote your business. So let's implement it! Contact us now to get started. We will audit your site and create a custom SEO strategy for your business and budget.
